User-generated content (UGC) has long been a powerful tool in marketing, especially in the fashion industry. As consumers ...

The South Korean designer fashion brand Matin Kim has launched its first-ever store in Hong Kong, as part of its expansion in the APAC region. In a conversation with MARKETING-INTERACTIVE, a ...

Cotton Traders is a Business Reporter client. How British fashion retailer Cotton Traders ‘Full of Surprises’ brand campaign is bringing an established clothing brand’s personality to life.

As the luxury slowdown continues, high-end fashion brands need resilient marketing strategies. Experiential campaigns and intergenerational omnichannel marketing can be effective. Labels are also ...

Clothing brand Forever 21's US operating company F21 OpCo has filed for bankruptcy for the second time in six years, ... MARKETING-INTERACTIVE has reached out to Forever 21 for a statement.

To attract a more mindful public, fashion brands have employed “woke” marketing tactics and published adverts that illustrate a political and social awareness around race, LGBTQ+, feminism and ...

For The Drum’s fashion and beauty focus we’ve cast our (discerning) eye over some of the biggest names in fashion. But what about the next generation of upstarts? We asked for some tips.

How British fashion retailer Cotton Traders ‘Full of Surprises’ brand campaign is bringing an established clothing brand’s personality to life. While humour in marketing is a recognised ...

So, you’re interested in starting a clothing brand? Whether you’re designing your own line of wardrobe basics or stocking your online store with wholesale beanies, starting a clothing brand can be an ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...