Forbes contributors publish independent expert analyses and insights. I cover endpoints and how they relate to the cloud. Inbound marketing, content marketing, search-engine optimization, these ...

Marketing Tools and Techniques. Marketing experts study data collection and analysis, consumer behavior, supply and demand and other technical aspects of marketing theory and implementation.

The Digital Marketing Foundations Mega Bundle includes eight different courses covering the most relevant tools today — it's comprehensive enough to get you up to speed on the techniques you don ...

Knowing your audience is the foundation for successful marketing. It involves segmentation, understanding demographics, psychographics, and tracking behavior across channels. Tools like Google ...

From a recent Gartner press release re: the findings of a survey on global marketing budgets: "In 2014, marketers plan to make long overdue expenditures for mobile marketing tools and techniques ...

Tracking website visitors is crucial for understanding user behavior and improving marketing strategies. By using various ...

Offline tools include a mix of traditional advertising and promotion techniques as well as some newer, innovative ways web-based companies are promoting their businesses away from the web to ...

Dental marketing companies offer tailor-made strategic solutions that significantly elevate a practice's visibility, attract new patients, and enhance patient retention.

Direct marketing has worked for Sears Roebuck, Sharper Image and Banana Republic, among others, and it could work for you. Lois Geller, the president of Mason & Geller Direct, explains that it can ...

A recent study by the Data & Marketing Association supports this view, showing that segmented campaigns can boost revenue by ...