Below are examples of approved marketing campaigns that successfully incorporate the UAB brand. Every marketing campaign should have a launch and end date and be submitted for marketing approval prior ...

For the sake of summary, let's list out what's in our toolkit, and why—and then we'll go into detail: Listening tool—Google Reader; Search tools—Technorati and Google Blogsearch; Home base ...

It draws on the latest thinking, research, and examples of best practice to show how the world's smartest brands are rising to the challenge. The six areas include moment marketing, blending data with ...