Over the years, the brand has become known for its power suits. Yet when the norms of work fashion changed during the pandemic, Smilovic pivoted to a new strategy. In December 2020, she launched a ...
If you’re nostalgic for the era of flip phones and shopping malls, here’s a refresher on the popular fashion brands from the 2000s and why they're making a comeback. No graphic T-shirt was ...
Let’s face it, Brooklyn is much more than a borough, it’s a brand in itself. So it makes sense that fashion designers have caught on and incorporated their own voice in fashion. Here is a ...
Store cafes have long been a key part of retail strategy for fashion houses who want to create all-encompassing lifestyle offerings. However, what began as a way to make a brand more accessible and ...
Whilst the conflict between sustainability and fashion is obvious, buying with a more conscious mindset from brands that give something back is more important than ever - especially now shopping ...
cheaper fashion. This chasm has left room for a growing new sector: bridge brands. And with the rise of these under-the-radar labels has come a fresh perspective – we’re talking directional designs, ...