Consumers can access the guide by saying, “Alexa, starte den Levi’s Fit Guide” to their ... recommendations from the 18 men’s and women’s Levi’s jeans styles available on Amazon.

Levi's is the first fashion brand globally to run a branded experience like this on the cloud-based virtual assistant ...

They will then be guided through questions that determine their gender, style and fit preferences before the guide recommends the best-matching fit from 18 men’s and women’s Levi’s jeans styles ...

The recommended fit is described by Alexa or shown on Alexa-enabled screen devices, highlighting the key characteristics of ...

Cult denim brand Agolde has recently expanded into men’s. The 90s jean (from £280) sits among its top mid-rise styles and is available in 11 washes. For a more elevated work jean, try wearing ...