in an effort to draw more women customers. Levi Strauss once weighed selling off Dockers, first launched in 1986, some two ...
our women's business is working, denim lifestyle, the strength of our U.S. market." But the Dockers business is not working ...
Casual wear’s takeover of the entire workweek and its ever more relaxed attire are changing the calculus for Dockers owner Levi Strauss. Dockers helped drive the popularity of Casual Fridays ...
He explained that Levi’s is seeking a buyer who can elevate the Dockers brand while Levi focuses on expanding its core offerings. This isn’t Levi’s first attempt to sell Dockers. Two decades ...
Beyoncé is in and casual khaki brand Dockers is out at Levi Strauss & Co. Just days after Levi’s linked with Beyoncé — who is helping the denim mainstay reinterpret and modernize some of its classic ...