Nike’s Jordan Brand has introduced a new series of women’s sneakers that were inspired, in part, by two of the brand’s premier college athletes, Kiki Rice and Kiyomi McMiller. The Jordan ...
Unfortunately for the iconic sportswear brand, the plan to drive up hype for Michael Jordan's legendary basketball shoe backfired. The shock drop was met with apathy from a consumer base that had ...
Nike relied on input from Jordan Brand athletes like Kiki Rice and Kiyomi McMiller Nike’s Jordan Brand has introduced a new series of women’s sneakers that were inspired, in part, by two of ...