Ofek, Elie, and Jill Avery. "J.C. Penney's 'Fair and Square' Pricing Strategy." Harvard Business School Teaching Note 513-099, April 2013. (Revised October 2014.) ...

Ofek, Elie, Jill Avery, and Jose B. Alvarez. "J.C. Penney's 'Fair and Square' Strategy (B): Out with the New, In with the Old." Harvard Business School Supplement 514-085, January 2014.

It’s time to warm up your “add to cart” fingers. Black Friday sales are here early, and they’re massive. Take one look at ...

After Black Friday comes JCPenney’s Cyber Monday sale—aka, Cyber Days—starting Dec. 1 through Dec. 3, you can score an extra ...

FOND DU LAC – As holiday shopping poises to hit an upswing soon, Fond du Lac is remembering stores of its past. J.C. Penney ...

J.C. Penney Co. opened at 52 S. Main St. in 1920, the 225th store in James Cash Penney's national chain, according to The Reporter archives. The first of Penney's stores were called "Golden Rule ...