IKEA Canada is extending the shopping experience with an in-store companion application to help consumers create lists, check off collected items and find product locations from their mobile devices.
IKEA has a problem it can't seem to shake. While Canadians love the brand in their 20s and 30s, when they start thinking about and having families of their own, as they progress in their own lifestyle ...
Agency: McCann-Erickson, TorontoSynopsis:Open on presenter sitting behind a conveyor belt. "I'm Ingemar from Ikea. This is how we work." As belt passes with blueprint, prototype, boxes, open box, ...