But Hus of FRAKTA won’t just open anywhere on Oxford Street: it’ll be right next to IKEA’s upcoming new Oxford Street store.

IKEA's iconic blue bag gets its own pop-up concept store, the 'Hus of Frakta'.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Ikea is to open a pop-up store at London's Oxford Circus that will be dedicated to its iconic blue Frakta bag. Due to launch ...

WHEN most people hear the name IKEA, they probably think of flat-pack furniture rather than food. But the Swedish retailer ...

Ikea has opened its first standalone restaurant in London, but will the business model be applied to the rest of the world?

Ikea is set to open ‘Hus of Frakta’, a pop-up experience on London’s Oxford Circus dedicated to one of the Swedish furniture ...

BLACK Friday has become one of the biggest days in the shopping calendar with huge crowds set to hit the high street in ...

Ahead of the highly anticipated Oxford Street store opening in 2025, IKEA today announced the forthcoming opening of ‘Hus of ...

Located at 216 Oxford Street, next to the upcoming Oxford Street store, the ‘Hus of Frakta' will pay homage to its instantly ...

Furniture giant Ikea has opened two restaurants in London, serving 1,750 of its infamous meatballs a day and it has kept the ...

Ikea to open 'Hus of Frakta' pop-up at Oxford Circus, celebrating the iconic Frakta bag ahead of flagship store launch.