The meatballs served in Swedish IKEA stores have become a culinary phenomenon worldwide. What makes these small meat dishes ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

To encourage IKEA customers to live more sustainable lives at home and achieve a goal of 70 million sustainable changes in the UK by the end of 2021 was no mean feat: one change per UK individual, an ...

Broadcaster Piers Morgan has attacked Ikea after it became one of a number of companies to withdraw advertising from newly launched news channel GB News. The former Good Morning Britain anchor ...

We need to simplify everything we do. But not how we understand people. Our time with IKEA shows that segmentation can’t become a shortcut for better understanding consumers. Technology and data are ...