The Mattel toy’s enduring popularity after 56 years stems from its cross-generational appeal and connection to car culture.

Back in the mid '90s, I was hooked on an PC racing game called Screamer. It got a sequel a couple of years later, and then ...

But this year the incentive was perhaps the highest in the contest's short history, as the winning entry is set to become an ...

We're celebrating 57 years of Hot Wheels collectibles next year, and Mattel has created a special set of six cars for the ...

Opinions expressed by Forbes Contributors are their own. A British writer who specializes in indie gaming. Cynics be damned: the gamble has paid off. Milestone’s Hot Wheels Unleashed shrugs off ...

You can look for two Car Culture releases, but I prefer the Canyon Warriors iterations in white and blue over the Shell ...

When you think about licenses for us, you think of car manufacturers but we also ... We’ve been focusing on launching the video game Hot Wheels Unleashed and different digital expressions ...