Fashion History Lesson: Levi's 501 Jeans. Ana Colón. Thu, May 25, 2023 at 12:00 PM UTC. 17 min read. ... "Levi Strauss & Co. is a company with a long and mostly proud heritage.

Then there were the commercials: British model Nick Kamen stonewashing his jeans in his boxers. Adrian Lyne’s euphoric “ Route 66 ” ad. Spike Jonze’s emergency-room edition of “ Tainted ...

Levi's didn't invent denim, but it did invent blue jeans as we know them today. The 170-year-old retailer has weathered world wars, the Great Depression, and the cyclical nature of fashion.

Levi Strauss & Co. is reporting its earnings after the market close today. Here's a brief look at how the iconic garment took over the world. Who Invented Jeans? "Jeans," which is short for "blue ...

Historians for Levi Strauss & Co., founded in 1873, examined the fabric and patented copper rivets to conclude the jeans--technically, denim waist coveralls--were produced from 1880-85 at the ...

In her role at Levi’s, Panek carefully manages the company’s massive archive of denim paraphernalia, including 2,500 photographs and 20,000 clothing items, such asthe oldest pair of 501 jeans ...

Levi's is a company that was started in San Francisco. It sold a lot of jeans to miners in the West. But its production was done in that region where there were a lot of Chinese immigrants coming into ...

Brand historian Lynn Downey discusses how she helped create Levi Strauss & Co’s elaborate, centuries-spanning Facebook timeline. BY Joe Berkowitz 2 minute read From 1886–the two-horse logo ...

Levi’s thinks it can expand in the United States too, despite a weak market for jeans. Sales of jeans fell 11% since 2013 to $16.7 billion, according to Euromonitor International.

The No Pants Subway Ride in New York was canceled again this year. In contrast, Levi’s is currently celebrating the choice to wear pants. The company’s “150 years of the 501” campaign is ...

Lynn Downey, the in-house historian for Levi Strauss, spoke to The Wall Street Journal about the jeans maker's 19th century roots in San Francisco.

Levi Strauss plans to hit the public market for the first time in 34 years, a promising sign for a troubled retail sector. The 165-year-old company, which invented the blue jean, filed for an IPO ...