Whether you're buying them for yourself or as a gift for a runner, these socks are fantastic value thank to 50% discount. The Hoka Lifestyle Athletic Crew sock is available in a range of colors at discounted prices, with the most affordable dropping to just $9.

From its trail running roots, Hoka has evolved since its inception in 2009 into one of the best fitness footwear brands today. Courtesy of its lightweight, ultra-cushy shoes, the brand has grown a cult following, earning kudos among runners and hikers for its superior performance and iconic colourways.

Hoka has already started rolling out discounted prices on its most popular shoes, including the bestselling Bondi 8 and fan-favorite Clifton LS. Some on-sale sizes and colorways are already sold out—these are Hokas on discount, after all—so you’ll want to snap up those shoes you’ve been eyeing ASAP. These are our favorite Hoka Black Friday sales.

An official Hoka Black Friday sale isn't live yet, but you can already save 20% on some of its most popular styles. Here are the best deals to shop right now.

Hoka has so rapidly climbsed the ranks of footwear-dom because its shoes are so darn versatile. Runners love the Bondi because it's easy on the landing and nurses love it because the shoe looks good in scrubs;