Mars is instead promoting its Orbit and Extra gum brands through the lens of mindfulness, purporting that mastication can silence anxious thoughts, improve focus or boost confidence.

First enjoyed by our Neolithic ancestors, chewing gum has transformed from unpalatable tree resin to a delectable, flavorful ...

The Wrigley's gum brand is the world's most popular gum brand with sales more than twice as much as the No. 2 brand, Kraft Foods' Trident, according to Euromonitor International.

Big League Chew, the shredded bubble gum brand, filed a lawsuit in U.S. Federal Court against Ford Gum & Machine Company on Monday, alleging in a 44-page complaint obtained by The Athletic that ...

Scientists are always looking for solutions, though, which is why certain chewing gum brands have introduced flavor crystals into some products. This helps release minty bursts in stages as the ...

Wrigley's chewing gum brand Extra achieved what many marketers strive for in today?s social media-centric industry by going viral with a recent video ad depicting a love story through the years and ...

Mother Design has created the look for Nuud, which despite its cheery styling and illustrations, comes with a serious message We don’t tend to think of chewing gum as coming under the bracket of ...

Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...

Extra needed to get people thinking and talking about gum again, specifically ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing ...