The latest edition of GOLF's Fit Factor series, we take a closer look at a part of the fitting process that tends to get overlooked: the club build.

Just like with any proper club fitting, the Titleist golf ball fitting app requires the golfer to hit a series of shots — and since we’re talking Titleist and golf balls, the Titleist Pro V1 ...

Just like with any proper club fitting, the Titleist golf ball fitting app requires the golfer to hit a series of shots - and since we’re talking Titleist and golf balls, the Titleist Pro V1 is ...

Wrong. Golf clubs are much more complicated. But don’t worry, this is a good thing.

Ironworks Golf Academy in Beloit recently brought in a new AI golf club fitting system, which has both sped up and personalized the club fitting process.

In other words, a good fitting doesn’t have to result in a club purchase. First, while you say you’ve been fit for a driver a few times, let’s make clear that you know what a proper fitting is.

Now, Wilson is joining forces with the motion-capture analytics of Blast Motion to expedite fitting for its line of irons. Under the new Wilson Fit AI program, a demo fitting 7-iron uses a Blast ...

The last straw came in February as I stood on the 14th tee of the Club at Eaglebrooke. I stared down an island green with the pin about 165 yards away on the nice public course in Lakeland ...