Today, my goal is to show you several actions you can take to create a powerful, highly engaging case study for your small business. Let’s get started! Frame the story for your target audience.

Publishing business case studies is big business, and more schools are looking to cash in. Though individual cases cost schools just a few dollars apiece—and even less when sold in bulk—the ...

He then pledged to double the number of business case studies that feature a woman as the protagonist up to a level of 20% over the next five years. Lesley Symons is a Leadership Coach and Mentor.

A case study in … what money can buy Inside Penn State hockey’s improbable rise and first trip to the Frozen Four by Joe Smith. Hockey at Penn State was defunded in 1909 and suspended during ...

Harvard Business School Professor Steven Rogers is trying to diversify the school's case studies to include more stories about black business leaders. Harvard's catalog of around 10,000 case ...

MBA students should expect to read case studies, or real-world examples of why businesses succeed or fail. The case-reading practice in business school was originally pioneered at Harvard, where ...

It requires us, as students, to read numerous business case studies at a time, analyze them, and then be prepared to openly discuss them in a classroom setting each month throughout the program.

In 1921, Harvard Business School produced its first, single-page mimeographed case study for students (view here and bottom), about the practical dilemmas faced by managers at the General Shoe ...

The School’s Thompson Center for Business Case Studies is at the forefront of producing Asian case studies to advance the understanding of business in Asia in a truly global context.