“I wanted everyone to feel included.” Thanks to this purposeful inclusivity, the black and brown shades of Fenty Beauty foundation are flying off the shelves – putting paid to the outdated ...

When Rihanna dropped her Fenty Beauty line last year ... Huda Kattan has also infused her foundation range with plenty of personality (shades have mouth-watering names like ‘Milkshake ...

Fenty introduced its first collection last fall—including a much-hyped foundation dubbed Pro Filt’r that comes in 40 diverse shades—with the aim of catering to all women, regardless of skin ...

Getty Images Rihanna said: "So you want people to appreciate the product and not feel like: 'Oh that's cute, but it only looks good on her'" Fenty foundation is now offered in 50 shades and has ...

Foundation shade ranges have become the ultimate markers of whether beauty brands are inclusive or not. Some call it the "Fenty Effect," referencing how companies have started to release larger ...

Take up to 60 percent off best-selling makeup, skin care, hair care and fragrance. Here are the best deals to shop for a ...

Fenty's lip launches are among the best in the industry, and just when I think they couldn't get any better, the brand ...

In addition, Fenty Beauty makeup artists will be on-site to help the volunteers find the perfect foundation shade to match their skin tone. Six hundred volunteers aged 18 to 21 are included in ...

she said the aim of the line was to appeal to "every type of woman" and launched 40 different foundation shades, which at the time was largely unprecedented. It led to the so-called "Fenty Effect ...

and refillable cartons for $20 The Fenty Icon lipstick is sold in 10 neutral and red shades that were curated by Rihanna at the time of writing, according to the brand's website. There are also ...