Dupes are a common phenomenon in fashion, but they have risen in popularity in recent years thanks to social media ...

Outerknown hopes to tap into consumers who have been influenced and inspired by the 11-time World Surf League champion.

Clarity and consistency should always be in full synchronization with the content when it comes to your brand’s identity, ...

Influencer Tisha Alyn is taking on a big challenge of changing women's golf for the better — from tackling dress codes to ...

Lululemon said in a lawsuit filed on Friday, June 27, that Costco “unlawfully traded” on the athleisure brand’s “reputation, ...

Are you thinking about starting a clothing brand but are on a budget and have no design skills? In this video we explain everything you need, including A.I. tools to assist you with designing and ...

In a lawsuit filed Friday, Lululemon claimed Costco was violating its patents by selling “knockoff” versions of its pants, ...

According to a court filing, Tiger Woods' apparel brand, Sun Day Red, has "unlawfully hijacked" the logo belonging to Tigeraire, a company that makes cooling products for athletes.

I’ve tried more than 100 women’s clothing brands, ranging from high-end, dressy options to affordable, laid-back finds. I’ve tested said clothes across so many different activities ...

Policies can also be written such that brands get a discount for making clothes that are better quality or easier to recycle, he said. For example, a brand might pay less for making a T-shirt of ...