(And when teens couldn't be bothered to talk to us, we consulted that contemporary consumerist oracle, TikTok.) Here's what we learned: It all comes down to quality, style and cool factor.
Teens have a new favorite purchase ... 1 ranking as a preferred handbag brand. Simultaneously, we are seeing a silhouette change with looser fitting denim, high-waisted mom jeans.
Teens just can't get enough Nike. The retailer secured the top spot for both favorite apparel and footwear brand in the latest report on teen shopping habits from Piper Jaffray. Notably ...