The shirts, which eventually became a profitable staple for the company, came later. As TIME recounted, polo shirts—Lauren’s are spelled with a capital “p” but the generic is not—trace ...

Lacoste temporarily replaced its polo shirts’ iconic crocodile logo with endangered species to help the International Union for Conservation of Nature (IUCN) counter the threat of extinction ...

Availability of each shirt corresponds to how many of that species remain i.e. there are just 231 California condors in the world, meaning that just 231 polo shirts with this logo will be released.