For decades, Coca-Cola has used polar bears to advertise and market one of the most popular soda brands in the world. Whether images of the Arctic animal are featured on packaging or star in ...

Attempting to bring back the magic of years past with its AI-generated Christmas spots, the company wanted to recreate its ...

The problem with AI, Halloran said, is that it can’t replicate human emotion, an element that makes so many advertising ...

Cola’s head of generative AI about the company’s experimentation with artificial intelligence, and why it’s sparking such ...

Coca-Cola’s new holiday ad ("Create Real Magic") was created using artificial intelligence, and consumers say it doesn't ...