Forget greenwashing – 2024 marks the year that clean beauty explodes into a science-backed powerhouse, driven by savvy consumers hungry for both efficacy and ethics. With the global beauty ...

Demand for “clean beauty” products is growing, but the term doesn’t have a regulated definition. Cosmetic chemist Kelly Dobos dissects the ingredients in Ilia’s True Skin Serum foundation ...

Natural ingredients like jojoba oil and aloe vera align with skin’s composition, allowing for gentle, deep absorption. Brands ...

The beauty industry is transforming, with consumers prioritizing "clean," "vegan," and "cruelty-free" products. These terms ...

For those who haven’t heard of MERIT, the brand is celebrated for its minimalism and clean beauty approach. They offer a ...

A beauty guru has shared a common habit people are doing each day whenever they cleanse their face and it could be causing a ...

Cleaning and maintaining your makeup brushes doesn’t have to be a chore. By dedicating a little time each week to care for ...