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Casper's new store. The plan marks a new front for Casper, which broke into an industry controlled by brick-and-mortar retailers like Mattress Firm and Sleepy's.

Casper started out as an online mattress brand, but it's now opening 200 stores across the United States. We visited its first permanent store, which opened in February in New York City.

The Casper One is ideal for back and stomach sleepers who prefer foam mattresses. It excels in temperature regulation and ...

Now Casper joins them. The sleep brand just opened its first permanent brick-and-mortar store–called Casper Sleep Shop–in New York City’s Noho neighborhood. Casper, launched in 2014, […] ...

In some ways it’s no surprise that Casper has focused on the in-store experience. Unlike many other digitally native direct-to-consumer (DTC) mattress brands, the retailer has embraced ...

Casper has unveiled an immersive store format that includes its first-ever “pillow lab” and nap appointments complete with “sleep provisions” kits.

Inspired by its research and development arm, DTC mattress brand Casper has opened a new interactive concept store at its existing South Coast Plaza location in Costa Mesa, California, according ...

At online mattress company Casper, sleeping on the job is encouraged. ... Job duties include sleeping in Casper stores as well as in "unexpected settings out in the world." ...