Now Casper joins them. The sleep brand just opened its first permanent brick-and-mortar store–called Casper Sleep Shop–in New York City’s Noho neighborhood. Casper, launched in 2014, […] ...

Online mattress start-up Casper is opening its first permanent store, a 3,000-square-foot location in New York, where shoppers are invited to not only look at the company’s mattresses, pillows ...

Casper's new store. The plan marks a new front for Casper, which broke into an industry controlled by brick-and-mortar retailers like Mattress Firm and Sleepy's.

Casper started out as an online mattress brand, but it's now opening 200 stores across the United States. We visited its first permanent store, which opened in February in New York City.

Casper is opening 200 stores over the next three years while Mattress Firm is expected to file for bankruptcy and close many of its stores. Coincidence? Newsletters Games Share a News Tip.

In some ways it’s no surprise that Casper has focused on the in-store experience. Unlike many other digitally native direct-to-consumer (DTC) mattress brands, the retailer has embraced ...

Casper was one of the first online brands to open its own fleet of stores and go public. A Casper store in Chicago. Photo: Chris Walker/TNS/Zuma Press ...

Casper has unveiled an immersive store format that includes its first-ever “pillow lab” and nap appointments complete with “sleep provisions” kits.

The Casper One is ideal for back and stomach sleepers who prefer foam mattresses. It excels in temperature regulation and ...

Inspired by its research and development arm, DTC mattress brand Casper has opened a new interactive concept store at its existing South Coast Plaza location in Costa Mesa, California, according ...