This market data can be used for several purposes, one use-case is the creation of a bottom-up business plan for a start-up, small, or SME business. Here we provide you with two helpful templates ...

Melissa Houston covers financial issues that affect women in business. Creating a business plan is a critical first step for any entrepreneur. Knowing how to start a business plan will help you ...

Creating a thoughtful, complete business plan is a big challenge—and absolutely essential for raising capital, recruiting employees, advisors, and board members. More importantly, it helps you gain ...

Especially in today’s capricious economy, there’s a lot to consider. Investors are looking for founders who are aware of the challenges ahead and how to properly plan for them. Below is our 25-page ...

The primary value of your business plan is to create a written resource that evaluates most aspects of your new business including a description of your target customers and markets, profitability, ...

Here's how to create an effective marketing plan for your business. A focused marketing plan sets two goals. The first is to ...

Amy Nichol Smith spent more than 20 years working as a journalist for TV and newspapers before transitioning to software and hardware product reviews for consumers and small businesses. She has ...

Garvin, David A. "A Note on Corporate Venturing and New Business Creation." Harvard Business School Background Note 302-091, March 2002. (Revised December 2002.) ...

Sure, you have marketing plans for your business and/or website that ... Once you identify what you’re hoping to accomplish, ...