Back in 1967, a manager at Burberry’s Paris store decided to spruce up an otherwise plain window display by flipping up the ...
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Burberry Puts Trenchcoats and Scarves at Center of New StrategyBurberry Thursday outlined a new strategy that will focus on scarves and the outerwear such as trenchcoats it is known for as the British luxury group reels from a sharp quarterly loss.
Burberry is hoping “scarf bars” in its stores, new ranges of puffer jackets, and a sharper focus on its classic products rather than new fashions will help to turn its brand around.
LONDON — Burberry is hoping “scarf bars” in its stores, new ranges of puffer jackets, and a sharper focus on its classic products rather than new fashions will help to turn its brand around. The ...
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