Back in 1967, a manager at Burberry’s Paris store decided to spruce up an otherwise plain window display by flipping up the ...

Burberry plans to change its store layout to emphasize scarves and trench coats over bags and shoes, with “scarf bars” to drive sales of its cashmere scarves priced from $450 to $1,050. Mr. Schulman ...

the scarf bar provides positive reinforcement for the brand’s image and will likely provide a boost in sales as loyal Burberry’s consumers treat themselves or purchase a gift for a loved one ...

Luxury fashion house Burberry launched an “urgent” turnaround plan today as it revealed another slump in sales and a fall ... authority in the outerwear and scarf categories which have ...

Burberry plans to change its store layout to emphasise scarves and trench coats over bags and shoes, with “scarf bars” to drive sales of its cashmere scarves priced from $450 to $1,050.

Its recent campaigns have focused on outerwear and scarves and featured ... on its own stores and online sales as opposed to wholesale and outlets. Burberry, like other luxury goods companies ...

Its recent campaigns have focused on outerwear and scarves and featured British celebrities ... putting more emphasis on its own stores and online sales as opposed to wholesale and outlets. Burberry, ...