Scarves Are Flying at Burberry, ... As reported, Burberry posted a first-half operating loss of 53 million pounds on the back of a 22 percent decline in revenue to 1.09 billion pounds.

Burberry will use its British heritage appeal to win back customers by focusing on trench coats and scarves and be less ambitious with prices on bags and shoes, the loss-making luxury brand said ...

Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products rather than new fashions will help to turn its brand around. The British ...

Burberry Check Scarf. Price: $399.99. This classic cashmere accessory sells for $590 on the store’s website, but Costco members are given a nearly $200 discount on the Burberry Check scarf.

Burberry's turnaround plan sent its shares up as much as 20% on Thursday as investors welcomed new CEO Joshua Schulman's return to core strengths and acknowledgement that price rises had gone too far.

Burberry is hoping "scarf bars" in its stores, new ranges of puffer jackets, and a sharper focus on its classic products rather than new fashions will help to turn its brand around.