TIED TOGETHER: Burberry has become the first luxury brand to launch a product made with Spiber's Brewed Protein, a plant-based fiber made through a microbial fermentation process. Called the B ...

Erdem featured long shaggy scarves, while Burberry layered huge woollen styles in tartan and camel over heritage parkas.

Burberry is hoping “scarf bars” in its stores, new ranges of puffer jackets, and a sharper focus on its classic products rather than new fashions will help to turn its brand around.

Burberry Thursday outlined a new strategy that will focus on scarves and the outerwear such as trenchcoats it is known for as the British luxury group reels from a sharp quarterly loss. The ...