Amoruso's success story is inspiring to many young women. What it is: This Italian teen brand has been blowing up like crazy, with its crop tops, cut-off denim bottoms, and its gorgeous blonde models.

An curved arrow pointing right. Teenagers gathered for a panel at Business Insider's IGNITION conference to discuss what brands they can't live without. The high schoolers named Instagram ...

To find out what teens really like - and what they really hate - when it comes to retail brands, we polled 110 teens, ages 12-18. There were 37 males and 73 females who responded and not everyone ...

THAT'S WHY I SPOKE TO A PEDIATRICIAN WHO EXPLAINS WHICH BRANDS AND WHICH PRODUCTS MAY WORK BEST. IF YOURE SHOPPING FOR GIFTS ...

By trying too hard to be relevant, brands aimed at GenZ have been actively turning them off. And as a result, advertising wasn't just something they were apathetic towards, they actively hated it.