NFL legend Tom Brady keeps winning. The seven-time Super Bowl champion has just announced a big move for his brand, merging his wellness and nutrition company TB12 and his apparel company Brady ...
Brady won't be building the collection on his own - he partnered with Jens Grede, who will serve as the brand's cofounder and CEO, and designer Dao-Yi Chow, who cofounded the streetwear label ...
They're part of a robust trademark and brand strategy. Brady has 130 active trademarks, compared to LeBron James' 101 and the handful that other star athletes like Peyton Manning have, according ...