1950, meet 2020. The Betty Crocker is said to be the most-sold cookbook in American history, and the iconic first edition, with its signature red cover, is the most-used book in my own house.By ...

In the spring of 1945, the best-known woman in America, according to a survey by Fortune magazine, was first lady Eleanor Roosevelt. The second-best-known woman? Well, that would be one Betty Crock… ...

But if Betty Crocker’s branding in the supermarket is all about convenience and ease, the retro stylings of her newest cookbooks are a reminder that her brand is also a nostalgic one.

For someone who exists only in our collective imagination, Betty Crocker has made quite a mark on American home cooking. Her eponymous “Big Red” cookbook, first published in 1950 and revised ...

When the cookbook (then titled “Betty Crocker’s Picture Cook Book”) arrived it was a remarkable production that took 10 years of planning and three years of project development, wrote Marks.

Who is Betty Crocker? 03:05 MINNEAPOLIS — This holiday season, you might pull out a Betty Crocker cookbook to find a tried and true recipe. It's one of the nation's most recognizable brands. But ...

Marlise bakes with Crocker cookbooks and memorizes Betty's recipes and history. "Here she is in all of her beauty," said Marlise showing me old black-and-white pictures. "This is our house, it was ...

Betty Crocker won her fame not because of a cookbook, but for a pamphlet "she wrote" during World War II. The pamphlet, which ...

The “Big Red” cookbook was first published in 1950. Her eponymous “Big Red” cookbook, first published in 1950 and revised 12 times in the years since to reflect changes in taste ...

Also, the Betty Crocker cookbook series has published more than 300 titles on subjects ranging from boys and girls, Christmas cookies, entertaining and diabetes to Indian and Mexican home cooking ...