Betabrand throws DiscoCon parties for people exactly like Mike "Moto Mike" Ritter. The 42-year-old motorcycle instructor from San Francisco was wearing a coat custom-made out of silver, shimmering ...

Back in 2006, serial entrepreneur Chris Lindland was dating a lot of Gap employees. They took clothes seriously - too seriously, he thought - so he started joking about how Gap should make ...

Betabrand's 3M dress has reflective panels with millions of tiny glass beads. It could pass as regular workwear during the day and transform into an attention-grabbing outfit at night.

Cyber security firm teams up with fashion label to create smart clothes. — -- In the future, fashion may be at the forefront of fighting cyber crime. What sets Betabrand's Ready Active jeans ...

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Since January, Betabrand has received more than four thousand orders for the pants, which retail for around $80. Related: This vending machine will get you high.

Danielle Stewart. When asked if the four-year old Betabrand is profitable, Lindland says emphatically no. “And not a sheepish no,” he continues, “We’re trying to build the Kickstarter of ...

Betabrand engineer, Russell Preston expands on this, “It is a privilege to see the place you come to work every day transform into a bustling event space.

Betabrand’s techies are beating fashionistas at their own game. Memes are helping build this e-commerce business one web-friendly, gimmicky item of apparel at a time. BY Lydia Dishman 3 minute read ...

[Photos: Betabrand] The first in a "7 Sins" series from San Francisco pants company Betabrand and chef Chris Cosentino, the Gluttony Pants aren't just the novelty they seem at first (and at $100 a ...

Betabrand makes a point of sending employees who haven't traveled much before. In April, the company sent inventory manager Delta Cockins, 41, to Paris.