Promote your business on social media by cross-promoting your profiles, scheduling content, leveraging trends, keeping your branding consistent, embracing user-generated content and more.

Small businesses often have limited marketing budgets, but short-form social-media videos can show that a company is "legit," Rissetto said. They're a cost-effective way to capture new audiences ...

Advertising your business is crucial, especially for small businesses, but it doesn’t have to be a huge investment. Here’s how to advertise your business.

As a small business, you need a way to attract and lure customers to your products and services. Enter marketing. What is marketing? It's the process of creating and delivering value-based ...

About 46% of Google searches are local search queries, according to Exploding Topics. Does your small business appear for ...

According to the Digital Marketing Institute, over 90% of businesses want to invest in generative AI over the next three years. About 43% of marketing pros already use AI to automate ...

Print and digital advertising are better suited to reaching different demographic groups than other forms of advertising. Digital advertising helps cast a wider geographic net toward a specific ...

This form of lobby advertising blends a section of objective facts, such as the best way to treat a cold, with subjective marketing that urges the customers to spend money. Advertisement Article ...

In 2024 alone, LinkNYC’s LinkLocal program delivered more than $4 million in free, high-visibility advertising to over 1,300 small businesses and community-based organizations.