Small businesses often have limited marketing budgets, but short-form social-media videos can show that a company is "legit," Rissetto said. They're a cost-effective way to capture new audiences ...

As a small business, you need a way to attract and lure customers to your products and services. Enter marketing. What is marketing? It's the process of creating and delivering value-based ...

This form of lobby advertising blends a section of objective facts, such as the best way to treat a cold, with subjective marketing that urges the customers to spend money. Advertisement Article ...

Print and digital advertising are better suited to reaching different demographic groups than other forms of advertising. Digital advertising helps cast a wider geographic net toward a specific ...