MacCormack, Alan, Brian Kimball Dunn, and Chris F. Kemerer. "Barnes & Noble: Managing the E-Book Revolution." Harvard Business School Case 613-073, March 2013. (Revised April 2014.) ...
Barnes & Noble acquired Sterling in 2003, and it was rebranded as Union Square & Co. in January 2022 at the direction of B&N ...
That meant leaving the decision on what books to stock and display to each individual store and abandoning the “one-size-fits ...