Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

Barbie and WNBA legend Sue Bird unveiled the new Barbie brand campaign and slogan “Give Limitless Possibilities” at Fever x Sky WNBA game on Friday, 8/30 EL SEGUNDO, Calif.--(BUSINESS WIRE ...

To celebrate the new animated special, Mattel is launching the Barbie Dream Besties Skate Park Doll Assortment. Encouraging ...

According to Winterholler, this emphasized the fact “that Barbie is for everyone” — not just the kids targeted by Barbie Project Friendship and many of Mattel’s recent video games. One of ...

Hasbro have revealed two new board games on the way tied to famous IPs, as How To Train Your Dragon and Barbie get new titles. First up, it's The Game of Life done Barbie style, as you go around ...

In addition, the Barbie themed game night saw giveaways of custom Barbie x Chicago Sky belt bags and co-branded Barbie shirts to the first 2,000 fans to enter the arena.

Quality board games for kids are age appropriate, entertaining and easy to learn. ... a Harry Potter Edition and a Barbie Edition. Age recommendation: 8+ | Player amount: 5. Scrabble Junior.

Barbie and WNBA legend Sue Bird unveiled the new Barbie brand campaign and slogan “Give Limitless Possibilities” at Fever x Sky WNBA game on Friday, 8/30 . EL SEGUNDO, Calif.--(BUSINESS WIRE ...

Today, Mattel announced Barbie Project Friendship, an adventure game that follows Barbie “Brooklyn” Roberts, Barbie “Malibu” Roberts, and friends as they restore a run-down community center.