you may have noticed a separate store within a store called Macy’s Backstage. Since 2015, Macy’s has been expanding its Backstage stores to over 300 locations and nine free-standing stores aro ...

Macy’s new Backstage concept pairs two of the hottest trends in retail – off-price stores that sell high-profile brands at a discount and mobile marketing – a strategy that could help it ...

“The mobile checkout available by our dressing rooms are to service the customer quickly who is looking to make a fast transaction,” said Elina Kazan, spokeswoman at Macy’s Backstage.

Macy’s Backstage is one of #FashionTok’s go-to places for finding deals on the latest trends and gifts for everyone on your ...

Talented Broadway stars are giving us an exclusive glimpse at what it's like to take part in the annual event ahead of the 98th celebration.