Amazon broke into the smartphone marketplace this week by announcing the Amazon Fire Phone. Starting at $199 with a two-year plan, the device's price point is on par with some of the top phones on ...

He insists it's way too early to call Amazon's Fire Phone a failure. Edited by Devan Joseph. Special thanks to Justin Gmoser and Sam Rega. Follow BI Video: On Facebook More from News Amazon CEO ...

Amazon's Fire Phone, which came out last July, is a flop. In December, Business Insider's Henry Blodget interviewed Jeff Bezos about the device. "What the hell happened with the Fire phone?

Amazon has slashed the price of its disappointing Fire Phone by $250 and is now selling the device for $199 unlocked, a move it hopes will spark holiday season sales. AT&T, which started selling ...