New South Wales Rugby League6h
NSWRL partners with adidas in long-term deal
The NSW Rugby League (NSWRL) is proud to announce a five-year partnership with leading multinational sportswear manufacturer ...
Business Insider India4y
Adidas innovation exec on how the company created a fully recyclable sneaker over 7 years - and how it's thinking about the shoe of the future
Over the past several years, Adidas has solidified itself as a leader not only in product innovation, but also in sustainable design. Last month, the retailer launched the second generation of its ...
Morningstar1mon
Adidas Remains a Leading Global Sportswear Brand as It Rebuilds After a Challenging Period
Adidas’ innovation has trailed some others in a sportswear market that has become increasingly competitive. Adidas had to terminate its Yeezy partnership in late 2022. Thus far, it has been ...
Forbes5y
Nike Outranks Adidas, Under Armour And Lululemon Where It Counts Most: Consumer Perception
On that score, Nike is way out in front of Adidas, Under Armour and Lululemon. Nike ranks No. 1 in consumers’ perception of innovation and fashion/style and most importantly on purchase ...
Morningstar7mon
Adidas Remains a Leading Global Sportswear Brand Despite Multiple Challenges
Adidas’ innovation has trailed some others in a sportswear market that has become increasingly competitive. Adidas had to terminate its Yeezy partnership in late 2022. Thus far, it has been ...
Time1y
Fully Recyclable Sneakers
The innovation comes once you’re done with them. Instead of throwing the sneakers away, you can return them to Adidas so 100% of each shoe can be reused to create future generations of ...