To challenge society's focus on exercising purely for aesthetic transformation and highlight the immediate mental transformation it delivers, ASICS' hijacked the demotivating 'before/after' exercise ...

In 2021, in the face of a category-wide slowdown, and a mental health crisis that saw depression affecting one in five adults in the UK, ASICS decided to do something to make a difference – not only ...

When a shoe reaches its 26 th iteration, it hardly needs an introduction. One of Asics’ best-selling and longest-standing running shoes (pipped to the post only by the Gel-Kayano), the Gel ...

New research involving 26,000 participants has revealed the vital importance of movement for office workers, confirming that ...