Black Friday sales grew at a faster pace in the U.S. this year, underscoring that choosy consumers are still opening their wallets when they find the right products.

The momentum of Thanksgiving — which saw consumers spend a record $33.6 billion spent globally online on the day — looks like it continued into Black

Shoppers spent a whopping $10.8 billion online on Black Friday, according to Adobe Analytics. The total for Cyber Week could be nearly four times that amount.

U.S. shoppers used their mobile phones, laptops, desktops and other devices to make roughly $10.8 billion in purchases online on Black Friday, an updated tally from Adobe Analytics showed. Black Friday,

American consumers spent a record $10.8 billion online during "Black Friday" promotions, with many using artificial intelligence tools to find the best deals, Adobe Analytics announced Saturday.

Americans spent $10.8 billion online on Black Friday, according to Adobe Analytics. This represents a 10.2% increase compared to 2023's $9.8 billion online Black Friday sales. The data comes from Adobe,

Sales at brick-and-mortar stores grew just 0.7% year-over-year, according to preliminary estimates by payments processor Mastercard, and were lower according to data firm Facteus. Yet U.S. e-commerce sales increased by a hefty 14.