Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...

Utah Hockey Club is morphing into the Utah Mammoth. That’s what the NHL franchise will permanently be known as, the ...

The NHL team in Salt Lake City is now known as the Utah Mammoth. Owners Ryan and Ashley Smith unveiled the franchise’s ...

“Ten thousand years ago, the mammoth roamed throughout the state and claimed Utah as their home. Now they roam again,” ...

Under insanely tight time constraints, Utah Mammoth owner Ryan Smith used lessons from the tech world to get his hockey team ...

The mammoth head is visible as a secondary mark on the club's away jersey, which uses the diagonal "UTAH" as its primary ...

Ideas for the Utah Mammoth game-day experience. McAfee and his team shared multiple ideas with Smith that could be i ...

After a 13-month process that included trademark drama and more than 850,000 ballots cast by fans in multiple rounds of ...

The new name for Utah’s NHL team, which completed its inaugural season after emerging from the ashes of the Arizona Coyotes, ...

As always, the fans on social media have strong opinions. Here's what they think of the Utah Mammoth's new name and branding.

Smith Entertainment Group revealed Utah Mammoth as its official team name on Wednesday. Here is how fans reacted.

Ryan and Ashley Smith and Gary Bettman spoke at Delta Center following the Utah Mammoth name reveal. Here's what they said.