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Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...
Back in November, president of hockey operations Chris Armstrong told the media that they wanted the new jerseys to continue representing Utah while the team is on the road. He also noted how strong ...
The mammoth head is visible as a secondary mark on the club's away jersey, which uses the diagonal "UTAH" as its primary ...
After a 13-month process that included trademark drama and more than 850,000 ballots cast by fans in multiple rounds of ...
The Utah Hockey Club rebrands as Utah Mammoth, sparking a naming clash with Denver's Colorado Mammoth lacrosse team.
After a 13-month process, featuring multiple rounds of fan voting and trademark issues (not to mention an entire season), ...
Mammoth replaces the inaugural season placeholder name Utah Hockey Club, which was also one of the three finalists.
OK, not actual mammoths, but their modern likeness will be on the jersey of every player on the team. ...