Advisers to President Donald Trump are expected Wednesday to present the president with options for a deal to invest in TikTok that involves a number of well-heeled venture capital, private equity funds and tech companies,

The White House has examined a menu of options to avert a TikTok ban deadline set for Saturday. One proposal — letting TikTok’s Chinese owner lease the algorithm to a TikTok spinoff in the U.S. — would probably face resistance from China hawks in Trump’s party.

Amid this uncertainty, there lies an opportunity: a chance for forward-thinking brands to strengthen and future-proof their social strategies.

Although it’s unclear if ByteDance plans to sell, several possible bidders have come forward ahead of a ban on the platform that’s set to go into effect on Saturday.

White House to purchase the social video app TikTok from its Chinese owners, according to a person familiar with the matter.The company sent its proposal in a letter to Vice President JD Vance, who’s heading efforts to help facilitate a sale of the US operations of the video platform ahead of a deadline later this week,

Amazon has placed a bid on TikTok, as the April 5 deadline nears for a potential sale of the social media company. If a deal does not emerge, the popular app could face a nationwide ban.