Financial analyst discusses risky Omnicom and Interpublic merger with potential dis-synergies, talent conflicts, and stagnant ...
The $13.25 billion acquisition by the ad holding company Omnicom of Interpublic Group has industry insiders speculating about ...
Two of global advertising's "Big Four" are setting their rivalry aside in a multibillion-dollar stock-for-stock deal.
Publishers expect the agencies will eliminate tech redundancies, which could compel publishers to shed redundant tech ...
Zeta Global’s recent selloff on the Omnicom-Interpublic merger was an overreaction. Click here to find out why I’m ...
Get the latest intel on the Canadian media industry. Pick the plan that is right for you. Cancel anytime. * ...
Omnicom Group says agency leaders will remain focused on clients during the acquisition and integration of Interpublic Group.
Top executives from Omnicom Group and Interpublic Group made a case Monday for a proposed merger of ad-industry giants that ...
The Omnicom-IPG merger would bring together numerous medical marketing agencies under one roof — including several MM+M Agency 100 honorees.
Ad industry experts weigh in on the pros and cons of a possible Omnicom-IPG deal and why it may work where others failed.
Omnicom and IPG expect to make $750m (£587m) in “annual cost synergies”, and there was no immediate word on where the cuts ...
The deal to create the world's biggest ad-agency company reflects a challenged sector and the importance of scale, data, and ...