Instagram bosses are testing a new ‘reset’ tool which will give users a “fresh start”. This development comes as social media platforms face increasing pressure to provide more user control over content algorithms.

Meta-owned Instagram has been making significant changes to how the social media site operates and recommends content, especially focusing on original content in Instagram recommendations and creating a safer online environment for teens .

Instagram users will soon be able to manually reset the recommendation algorithm that determines what they see in their feeds.

Instagram has started offering the ability to reset Instagram algorithm recommendations across Explore, Reels, and Feed to a fresh start.

Instagram is testing a new feature that allows users to reset their content recommendations on the platform when in need of a “fresh start.” The feature, available for all users

Meta has announced a new feature that allows users to “reset” their Instagram page to change up the content their shown on the platform.

Instagram already allows users to curate their recommendations by labeling specific posts as "interested" and "not interested," as well as hide content with captions that contain certain words or phrases. Instagram has also debuted other features related to teen safety and well-being in recent months.

Instagram tries to engage you in scrolling through numerous reels or feeds through its recommendations based on your interests, which can now be fully reset.

Instagram is testing the ability for users to reset the recommended content they see on the app and “start fresh” as part of efforts to ensure users have positive experiences on the platform. The Meta-owned site said the aim of the feature was to give users “new ways to shape their Instagram experience”.