On November 13, 2024, BELIFT LAB (a HYBE subsidiary) was accused of plagiarizing NewJeans' planning proposal, prepared by former ADOR CEO Min Hee-jin. Hankyoreh Newspaper reported on November 12 ...
ILLIT, a member K-pop girl group under BELIFT LAB, received backlash from netizens for mentioning executives reportedly sued by Min Hee-jin at the 2024 MAMA LA. On November 21, MAMA held its first ...
On September 2, ENHYPEN and their label Belift Lab announced the first batch of concerts for their ongoing 2024 to 2025 world tour, titled ‘Walk The Line’. The world tour will mark the third ...