Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...

The group threw around a number of branding ideas that would make the Delta Center a must-visit building: tusk-shaped novelty ...

As always, the fans on social media have strong opinions. Here's what they think of the Utah Mammoth's new name and branding.

There was a lot of public relations speak when the Utah Hockey Club unveiled its new nickname, branding and logo to the Utah ...

After countless surveys, fan votes and over a year of legal battles and deliberation, Utah's NHL franchise has landed on the ...

The Utah Mammoth brand was born out of an unprecedented level of fan engagement. The team conducted four rounds of surveys and voting, allowing fans to have a direct say in the naming and design ...

With a nickname, logos and everything that goes with a permanent brand identity now officially a part of who they are, the ...

After a 13-month process that included trademark drama and more than 850,000 ballots cast by fans in multiple rounds of ...

Over a year after the NHL officially awarded a new franchise to Utah, the team has a new name. For the 2024-25 season, the ...

Smith Entertainment Group announced this week that “Utah Mammoth” is the official name of the team it acquired in April 2024.

After a 13-month process, featuring multiple rounds of fan voting and trademark issues (not to mention an entire season), ...

The NHL team in Salt Lake City is now known as the Utah Mammoth. Owners Ryan and Ashley Smith unveiled the franchise’s ...